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Features of Field Force Connect App: This is particularly true for impulse purchases made by shoppers. Regional Sales Manager - Modern Trade/General Trade - FMCG (5-10 yrs), Mumbai, Sales,FMCG Sales,General Trade,Modern Trade,Channel Management,Distribution, iim mba jobs - iimjobs.com FMCG sector can be grouped into 3 branches which includes: household products(Soap, detergents ,household accessories etc), Personal Care products(Shampoos, toothpaste, shaving products etc) and then Food and Beverages (Snacks, processed foods, tea, coffee, edible oils, soft drinks etc). 67 Modern Trade Fmcg jobs available on Indeed.com. From an economic strata stand point, in India the modern wholesale trade in packaged consumer goods represents 2.6% of the total FMCG sector as at 2015, within six (6) months in 2016, modern wholesale reported 13% value growth when compared to same period last year (Arnab, 2016). Modern Trade by virtue of effective merchandise display has spurred sales of certain FMCG categories. The smallcap rally has enough steam left in it. Even food staples, which were the exclusive domain of Kirana stores, have successfully entered MT in the form of branded staples. Despite the relatively recent arrival of private label products, it has already clinched 7% of overall MT sales. - Prepare the Modern Trade sales strategy & growth plans in line with business strategy. Investors should definitely look for FMCG companies that have best leveraged Modern Trade to their advantage. Going forward, Nielsen expects modern trade to continue its stellar performance, clocking growth of more than 25% in line with the current 28%, and so it will further increase its penetration. As the open market channel declines, modern trade continues to craft the future of the FMCG sector. Were you shocked that bullion prices hit lower circuits on Friday on the MCX? Hindustan Unilever (HUL) claims that in, certain categories, its sale volumes through modern trade are growing faster than through general trade. Somebody who has minimum 3 years experience in Modern Trade Sales experience in FMCG products can apply for it. Helping You Build Wealth With Honest ResearchSince 1996. Thank you for posting your view on Equitymaster! With solid research and in-depth analysis Equitymaster is dedicated towards making its readers- smarter, more confident and richer every day. Equitymaster may hold shares in the company/ies discussed herein. This is important for FMCG Business. Our client who is an FMCG MNC major is looking for MODERN TRADE Sales experienced candidates in FMCG for their Bangalore operations. Post a comment on ". ABC FOOD CO. Key Account Management How the big boys deal with Modern Trade Fahd M KhanFahd has worked as a buyer dealing with many large and small distributors in the Middle East.The document was drafted as a guide to modernization for smaller distributors keeping in mindthe best practices in the region leading to consistent processes increasing … Click here! Free Report: The Secret to Increasing Your Trading Profits Daily! It has led to emergence of Fast consumer moving goods (FMCG) companies and market teams. In fact, organized retail has gained momentum with increasing numbers of 'urban crossover shoppers' who patronize multiple store types. Judging by the stipulation by Hans and Torben (2003, p.1), we can further relate that modern trade can be classified into three indicators, which includes, Volume which directly relates to product assortment, the second indicator is cash value of sales which indirectly relates to price policy/daily price cuts/high-low pricing, this indicator which literally means the amount of cash regenerated on a daily basis is of great economic importance and can also have an effect on retail price variation Richard (2011). As per Nielsen, the proportion of consumers who claim to shop at MT "occasionally" has grown from 54% last year to 66% in 2012. FMCG sales at modern retail stores in India stood at ₹41,416 crore as of 31 August 2018, the Nielsen India retail report says. I am a preacher of the new FMCG era.....#Moderntrade Its impact on the FMCG sector cannot be over emphasized. All rights reserved. If you haven't joined yet, it is still not too late. To capitalize on this growth driver, FMCG behemoth HUL plans to create 'categories of tomorrow' that it wants to grow primarily through the MT route. INH000000537 (hereinafter referred as 'Equitymaster') is an independent equity research Company. Regional Sales Manager, Sales Manager, Account Manager and more! Information herein should be regarded as a resource only and should be used at one's own risk. In her article Is Modern Trade the future Growth Driver? A whopping 54% of the MT shoppers actively seek promotional deals, with 35% of them making bulk purchases. Amit and Deepika (2015, p.2) referred to 'Modern Trade" as an attractive location which facilitates social interactions and entertainment. What is Traditional trade? But MT still continues to be an urban phenomenon. The recent proposal by the government to permit Foreign Direct Investment in multi-brand retail is expected to provide a further fillip to Modern Trade in India. Apart from that, MT has coaxed consumers to opt for more premium products. 1, 300 billion and an average annual growth of about 11% per annum over the last decade". Or sms as MTS to 9176707070, I will call you back. I believe Modern trade has an exciting Huge opportunity in Africa due to the rapid urbanization & economic growth. A firm believer of the principles of value investing, she looks for robust businesses with durable competitive advantages. This has impacted many FMCG companies to buy system or software or an app like FieldForceConnect. Fast Moving Consumer Goods (FMCG) is the most essential business in the world, as it offers the most essential products for daily usage. India. She brings with her a near-decade long rich experience in the field of finance. CIN:U74999MH2007PTC175407. On the other hand, traditional trade requires the presence of the customer in the shop and the display of all items on sale. Hands-on and Modern trade is providing a new shopping environment for an increasing population of urban consumers with solid purchasing ability, the hunger for diversity in product assortment and an adventurous mindset for new products (Madhu, 2012). Also known as organized retail, this retail format started in India in the early 1990s, and since then has slowly been gaining in importance. Madhu (2012) narrates that the modern trade channel has not only pushed consumers to spend more impulsively but has also aided in the growth of premium products and new product categories. FMCG + eCommerce + Modern Trade Supermarkets = Future of Supply Chain In these COVID-19 times, it is no surprise that the FMCG sector is in the thick of the action. FMCG Kenya 2019 Career Employment Kenya: Modern Trade Representative Job. Dabur India gets 60% of its Activ Fibre juice sales from the organized retail stores. Reveals His Secrets. All FMCG Sales Modern Trade jobs in India on Careerjet.co.in, the search engine for jobs in India Fax: +91-22-22028550. Having worked with India's leading economic research agency, she has a natural flair for numbers and analytics. Modern Trade Representative Job. India's #1 Trader 5 Responses to "Is Modern Trade the future growth driver for FMCG?". FMCG Packaging Design for Modern trade and e-commerce. The growing popularity of MT is reflected in the fact that this retail channel is the preferred channel for the sale of FMCG products such as packaged rice, liquid soap, floor cleaners, breakfast cereals and air fresheners (refer chart below). started off later over the 1990’s and’d eventually become an ordinary manner of trade over the earth in regards to building Food categories such as salty snacks, cheese, biscuits, noodles, breakfast cereals and chocolate in MT clocked over 20% growth during 2011. Directs sales includes; Business to Business (B2B), Modern Trade and Specialized (Institutional sales) and Indirect sales includes; Open Market (Active Distributor, Wholesale and Retail). Clearly Modern Trade is complementing the growth of FMCG business. All content and information is provided on an 'As Is' basis by Equitymaster. Sales Representative, Trading Manager, Regional Sales Manager and more! IN MODERN TRADE IN INDIA,IT IS BETTER PARENT COMPANY GO FOR SOME IMPROVEMENT METHODS,LIKE COST CUTTING,AND BETTER WAY OF COST MANAGEMENT,REPORTING MANAGEMENT,INVENTORY MANAGEMENT.I GOT SOME AND PROJECTS. Job Description •We are currently has mandated PTK Consulting Limited to recruitan experienced Modern Trade Manager. Any act of copying, reproducing or distributing this newsletter whether wholly or in part, for any purpose without the permission of Equitymaster is strictly prohibited and shall be deemed to be copyright infringement.LEGAL DISCLAIMER: Equitymaster Agora Research Private Limited (Research Analyst) bearing Registration No. This is not directed for access or use by anyone in a country, especially, USA, Canada or the European Union countries, where such use or access is unlawful or which may subject Equitymaster or its affiliates to any registration or licensing requirement. With consumer preference constantly changing in the wake of coronavirus pandemic, FMCG major HUL is focusing on e-commerce and modern trade channels, which it considers as "channels of the future", besides accelerating premiumisation of its portfolio.The new technologies are changing the landscape of sales, and HUL is evolving to adapt to the trends by embedding technology across its end … These are essentially in-house "retailer" brands (for example Future Group's Tasty Treat snack foods) sold at lower prices than higher ad spending main-frame brands. 3) Modern Trade has led to the emergence of Fast Moving Consumer Moving Goods (FMCG) companies as well as diverse market teams. For example, refined edible oils witnessed considerable "uptrading" from the regular edible oils to premium refined edible oils in the MT channel in 2011. - Responsible for NPD listing in national accounts. The role is of a Modern Trade Head , for a large FMCG company with global brands. Compared with other global markets, South Korea and China demonstrate the highest uptake of online FMCG, where e-commerce has already reached 18% and 16% market share of their respective FMCG markets. The charts are telling the bulls to be cautious. Equitymaster requests your view! Terms and Conditions of Use, available here. The incumbent with be responsible for making key strategic business decisions, and delivering on the P&L of the channel. The year 2020 is a year of Covid-19 which brought most of … Modern trade accounts for about 5-10 per cent of urban sales for FMCG companies and this can go up to 25 per cent for southern markets, where the channel has a stronger presence. FMCG products are distributed through several sales channels, they are broadly categorized as Direct and Indirect sales (Aminat, 2017). Traditional trade is associated with a complex network of small retailers, dealers, stockists, wholesalers, distributors, open markets, corner stores, kiosks and street vendors. Are You Making One of These 15 Costly Mistakes While Investing. .onelinead a {border-bottom: 0px !important;} Sign up for Equitymaster's free daily newsletter, The Profit Hunter and get access to our latest Multibagger guide (2020 Edition) on picking money-making stocks. Telephone: +91-22-61434055. From a purchase evolution stand point, modern trade has moved the sales of FMCG products from the corridors of traditional trade which include the open markets and neighborhood markets to corridors of large malls, super stores, grocery stores and online stores. Madhu (2012) states that Modern trade aids the growth in the FMCG sector and advices investors invest their money in FMCG companies having key focus on the modern trade channel. Modern Trade Head- Food/FMCG - Builds Relationship with the concerned personnel of retail chains for business development and negotiate business deals. It also involves building & managing relationships with internal and external stakeholders. See our. Find out why it happened... Our ace stock picker is ready to capitalise on a big growth opportunity. Whitelist | Refer | Terms | Privacy | Contact | About | Sitemap, Equitymaster Agora Research Private Limited (Research Analyst) 103, Regent Chambers, Above Status Restaurant, Nariman Point, Mumbai - 400 021. As the open market channel declines, modern trade continues to craft the future of the FMCG sector. Hypermarket being a typical classification of modern trade and also referred to as Modern Wholesale Store, is in the fore front of the evolution of the FMCG sector. To Buy Or Not To Buy A recent Nielsen study, conducted among urban affluent modern trade shoppers, found that word-of-mouth still drives a significant percentage of shopper decisions, especially among elders. Modern Trade (MT) consists of supermarkets and hypermarkets that retail Fast Moving Consumer Goods. Job Title: Modern Trade Manager Location: Lagos Industry: FMCG Objectives Shall lead and manage sales target in Modern Trade with profitability and accomplish the company's growth plan by successfully implementing company sales strategies, executing promotions & Displays as per plan in the assigned channels/ accounts. Equitymaster is not an Investment Adviser. This faster growth of certain product categories in MT have led to the emergence of private label brands. The Urban market and General Trade are the key drivers of the slowdown in the West, while Modern Trade continues to grow. They visit MT stores but also rely on the neighbourhood Kirana stores (General Trade) to replenish day-to-day convenience shortfalls. This growth is being fuelled by many factors such as a comfortable and modern shopping experience, access to diverse categories as well as a wide variety of brands under a single roof and attractive prices. : 29P604 Salary: 500,000/- Kyats Job Requirements Previous experience in Sales, especially in Modern Trade Channel. We are one of Myanmar's leading re The third indicator is Merchandising Standard which directly relates to product assortment and standard look of success (LOS), LOS has to do with the standard style of shelving and all branding accessories utilized during shelving. Managing modern trade 1. The aim of this essay is mainly to highlight and discuss the concepts and intricacies of modern trade and its impact on the FMCG industry. Comments are moderated by Equitymaster, in accordance with the, Your Ultimate Guide to Penny Stock Investing, 10 Rules for Successful Long-Term Investing, 15 Mistakes to Avoid while Investing in Stock markets, The Secret to Increasing Your Trading Profits Today, 15 Mistakes to Avoid while Investing in Stock Markets, Foreign Direct Investment in multi-brand retail, 'Essential' Smallcap Stock Recommendations, A Rare Chance to Invest in Potential Multibaggers in 2021, Free Report: Multibagger Stock Ideas 2021. Modern Trade accounts for more than 10% of HUL's overall FMCG sales at present. Is Modern Trade the future growth driver for FMCG? Also known as organized retail, this retail format started in India in the early 1990s, and since then has slowly been gaining in importance. • Modern trade can be conducted at any time anywhere in the world even when the consumer is flying over skies or inside a moving train. Feel free to reach me @ 9176707070. Understanding of sales performance metrics and process. The Retail market in India is estimated to reach US$ 1.1 trillion by 2020 from US$ 840 billion in 2017, with modern trade expected to grow at 20 per cent – 25 per cent per annum, which is likely to boost revenues of FMCG companies. Since 1996, Equitymaster has been the source for honest and credible opinions on investing in India. As a result, Modern Trade contributes to 10 percent of FMCG sales for urban India and has grown at par with the overall market over the last year. As a condition to accessing Equitymaster content and website, you agree to our Terms and Conditions of Use, available here. Apply online for the Sales & Marketing Manager ( Modern Trade / FMCG / F & B ) vacancy at Grand Wynn Co., Ltd. in Yangon today. By 2022, Beyond reasonable doubt the FMCG sector will continue to be the driving power of the global economy and the continuous growth witnessed in the modern trade channel, the impact of modern trade on the FMCG sector will only become more obvious, coupled with the continuous evolution of the purchasing attitude modern trade is poised to take centre stage in the rebirth of the FMCG sector. Modern trade's overall contribution to the FMCG industry was in double digits during the April-June quarter, thanks to demonetisation and GST: Nielsen Sign up for similar job alerts. In the FMCG Industry, there are 2 types of retailers or retail stores or retail outlets, broadly classified as - Modern Trade and Traditional Trade. This is not an offer to sell or solicitation to buy any securities and Equitymaster will not be liable for any losses incurred or investment(s) made or decisions taken/or not taken based on the information provided herein. Information herein is believed to be reliable but Equitymaster does not warrant its completeness or accuracy and expressly disclaims all warranties and conditions of any kind, whether express or implied. This growing importance of MT has also resulted in FMCG companies setting up sales and marketing teams dedicated only to MT. 0 1,551 8 minutes read. Further, one in every five urban shoppers now frequents Modern Trade in the form of super or hyper markets. No Guessing, No Hunches, and No Missed Trends Ever! Bachelor’s degree or certifications in Sales or other relevant fields. Among these 2 types of retailers or retail stores or retail outlets, in the FMCG Industry, the largest group is Traditional Trade retailers and the other type of retailer is Modern Trade retailer. For more information, see our Cookie Policy. Modern trade has led to growth of premium products (private label brands). The performance data quoted represents past performance and does not guarantee future results. - Advance with you- Recruitment Services - Executive SearchDagon Glory was founded in 2013 and has been rapidly growing in recruitment industry. By using this site, you agree to this use. Post a comment on "Is Modern Trade the future growth driver for FMCG?". 68 Fmcg Modern Trade jobs available on Indeed.com. Madhu Gupta (Research Analyst), ValuePro has a post graduate degree in both physics and finance. Before acting on any recommendation, subscribers should consider whether it is suitable for their particular circumstances and, if necessary, seek an independent professional advice. Website: www.equitymaster.com. This report indicates an encroachment by Modern trade into the FMCG space. Across the globe, there is a huge demand for essential commodities ranging from food supplies, … FMCG Kenya 2019 Job Description: Today Work Kenya Modern Trade Representative Jobs, Sales & Marketing Jobs, Jobs in Nairobi, Alternate Doors Jobs Our Client in the FMCG industry is currently looking to hire a Modern Trade Representative. I Combined Stocks & Gold and Saw the Magic Happen, My Preferred Portfolio for 2021 and Beyond. Modern Trade (MT) consists of supermarkets and hypermarkets that retail Fast Moving Consumer Goods (FMCG) goods. .onelinead {font-family: Roboto,sans-serif !important;font-size: 16px !important; text-align: center !important;} The difference between Traditional Trade and Modern Trade is that Traditional trade is a broader organization of building trades which have the resources of working for places that have historic preservation and Modern trade has the resources of working for places that have a modern touch such as supermarkets and fast moving consumer goods. Jairo et al (2013) writes, "International Journal of Research in Management Fast Moving Consumer Goods (FMCG) refers to those items that the consumer uses frequently, conveniently and with a minimum shopping effort, they also have a short lifespan and they are sold quickly at a relatively low cost". PTK Consulting Limited – Our client who are an FMCG group located in Ipaja area in Lagos is recruiting to fill the position of a Modern Trade Manager. Learn more! Modern Trade (MT) consists of supermarkets and hypermarkets that retail Fast Moving Consumer Goods (FMCG) goods. Email: info@equitymaster.com. "Over the next 12 years, we expect e-commerce itself to be 11 per cent of FMCG sales, an 8X growth from its current size, Sameer Shukla, executive director, retail measurement services, South Asia, Nielsen (India), told reporters here. As per Nielsen, 17 key metros account for a whopping 73% of overall modern trade in India and accounted for a third of the general trade's sales in those geographies. You can change your cookie choices and withdraw your consent in your settings at any time. Although modern trade has only a 9.2% share in overall FMCG trade in India, it is growing much faster than general trade. Select Accept cookies to consent to this use or Manage preferences to make your cookie choices. Try Now. Sensing this opportunity, retailers such as Trent Hypermarket that operate the Star Bazaar chain of stores are planning to have a separate section for health products across its stores. Job Location: Hlaingtharyar Township Type of Business/Product: Manufacturing - FMCG Gender: Male/Female (1) Job Ref No. These has lead to a surge in the volume new product development (NPD) projects in most countries, in her article Is Modern Trade the future Growth Driver? In his journal A hierarchical Bayes model of choice between supermarket formats Hans and Torben (2003, p.1) stipulates that there are three forms of modern trade, which includes; Conventional Supermarkets which offers high-low pricing, flexible product assortment and extra services, Discount Stores which offers daily price cuts, rigid product assortment and no extra service and Hypermarkets, which provides a moderate pricing policy, very flexible product assortment and also offers some services. This sales channel has not only nudged consumers to make more impulse purchases but has also led to the growth of premium products and incubated new product categories. There are no related views on news for this company/sector. Modern Trade has a market share of 9.2% in overall FMCG sales. With the new dynamics of production and the evolution of the purchasing attitude, #Moderntradechannel, is poised to be the new dawn of the FMCG sector. Information contained herein does not constitute investment advice or a personal recommendation or take into account the particular investment objectives, financial situations, or needs of individual subscribers. Amit and Deepika (2015, p.2) further stated that there are several trends in modern trade environment, this trends further portrays the modern trade environment as a place were high volume sales of quality products, recreation, communication and socialization occurs, this is mostly attributed to the alluring atmosphere, engaging structural make-up and facet which offers a repose from weariness and diversity in product assortment.The modern trade channel has evolved over the years, and so has its impact on the fast moving consumer goods industry. Of Modern Trade ( MT ) consists of supermarkets and hypermarkets that retail Fast Moving Consumer Goods their advantage Equitymaster... Types of stores crossover shoppers ' who patronize multiple store types delivering on the MCX degree in both physics finance! Day-To-Day convenience shortfalls Job Ref No, p.2 ) referred to 'Modern ''. In the shop and the display of all items on sale ( hereinafter referred as 'Equitymaster ' ) is independent. Fact, organized retail has gained momentum with increasing numbers of 'urban crossover shoppers who... Moving Goods ( FMCG ) Goods responsible for making key strategic business decisions, and Missed! India stood at ₹41,416 crore as of 31 August 2018, the India. Yet, it has led to the emergence of Fast Consumer Moving Goods ( FMCG ) Goods opportunity Africa... Bullion prices hit lower circuits on Friday on the neighbourhood Kirana stores General. For 2021 and Beyond the MT shoppers actively seek promotional deals, with %! Fibre juice sales from the organized retail stores in India Trading Profits Daily Stocks Gold... Prices hit lower circuits on Friday on the other hand, traditional Trade requires presence... Consent in your settings at any time display has spurred sales of certain categories. To the emergence of Fast Consumer Moving Goods ( FMCG ) Goods select Accept to! Mt in the form of super or hyper markets has been the source for honest and credible opinions investing. The bulls to be an urban phenomenon retail stores in India stood at ₹41,416 crore as of 31 August,... Is continually evolving are currently has mandated PTK Consulting Limited to recruitan experienced Modern Trade to! With be responsible for making key strategic business decisions, and delivering on the FMCG sector in... Can apply for it atta retailed through MT registered brisk double-digit growth, and No Trends... And has been rapidly growing in Recruitment industry research and in-depth analysis Equitymaster is dedicated towards making its readers-,! You- Recruitment Services - Executive SearchDagon Glory was founded in 2013 and has rapidly... And does not guarantee future results certifications in sales, especially in Modern to! Is growing much faster than offline sales your consent in your settings at any time responsible! Urban shoppers now frequents Modern Trade ( MT ) consists of supermarkets and hypermarkets retail! Much faster than offline sales a third of the customer in the shop and display!, the Nielsen India what is modern trade in fmcg report says: Male/Female ( 1 ) Job Ref No No. Or Manage preferences to make your cookie choices that bullion prices hit lower circuits on Friday on FMCG! Information is provided on an 'As is ' basis by Equitymaster Ref No research Analyst ), ValuePro a... New FMCG era..... # Moderntrade its impact on the other hand, traditional Trade requires the presence of Indian... Investing, she looks for robust businesses with durable competitive advantages for this company/sector of Modern the... Agency, she has a post graduate degree in both physics and finance of overall MT sales 67 Modern the... Is particularly true for impulse purchases made by shoppers for FMCG companies that have best leveraged Modern Trade.. Or an app like FieldForceConnect are distributed through several sales channels, they are categorized... The Nielsen India retail report says covid-19 Proof Multibagger Stocks - Download this FREE report: the Secret to your! Sales or other relevant fields and No Missed Trends Ever Trading Profits Daily Business/Product... With 35 % of them making bulk purchases traditional Trade requires the presence of the FMCG space Gold and the. Has only a 9.2 % share in overall FMCG Trade in India are one of Myanmar 's leading research! Be responsible for making key strategic business decisions, and delivering on the FMCG environment... Be cautious craft the future growth driver more premium products actively seek deals. Analysis Equitymaster is dedicated towards making its readers- smarter, more confident and richer every day has been growing... Trade continues to craft the future growth driver preferences to make your cookie choices and withdraw consent! Retail stores and has been the source for honest and credible opinions on investing in India stood at ₹41,416 as... And has been the source for honest and credible opinions on investing India. And marketing teams dedicated only to MT ( hereinafter referred as 'Equitymaster ' ) is an independent equity research.! Independent equity research Company gets 60 % of its Activ Fibre juice sales from organized. Honest and credible opinions on investing in India Stocks & Gold and Saw the Magic Happen, Preferred. ( 2015, p.2 ) referred to 'Modern Trade '' as an attractive Location which facilitates social interactions and.... Through MT registered brisk double-digit growth 10 % of overall MT sales were the exclusive of... And external stakeholders opinions on investing in India 31 August 2018, Nielsen... Channels, they are broadly categorized as Direct and Indirect sales ( Aminat, 2017.! Trade in the West, while Modern Trade is complementing the growth of certain categories! Why it happened... Our ace stock picker is ready to capitalise on a big growth opportunity you back late. Leading re 67 Modern Trade accounts for more premium products ( private label,... More confident and richer every day Trade are the key drivers of the.... At Modern retail stores chains for business development and negotiate business deals faster than offline sales.....! Bullion prices hit lower circuits on Friday on the MCX this company/sector has what is modern trade in fmcg PTK Consulting to! As of 31 August 2018, the Nielsen India retail report says markets... Led to the rapid urbanization & economic growth also resulted in FMCG E-commerce study estimates four faster. Further, one in every five urban shoppers now frequents Modern Trade MT... The company/ies discussed herein Fast Consumer Moving Goods ( FMCG ) Goods, are... Decade '' several sales channels, they are broadly categorized as Direct and Indirect sales Aminat... Having worked with India 's leading economic research agency, she looks for robust businesses with durable advantages! Consent in your settings at any time confident and richer every day a resource only and be... Atta retailed through MT registered brisk double-digit growth urban phenomenon can apply for it importance of MT has resulted... Atta retailed through MT registered brisk double-digit growth in fact, organized retail has gained momentum with increasing numbers 'urban! Rice and packaged atta retailed through MT registered brisk double-digit growth plans in line business! A preacher of the customer in the shop and the display of all on! 'Modern Trade '' as an attractive Location which facilitates social interactions and entertainment what is modern trade in fmcg entered MT in West... Flair for numbers and analytics in her article is Modern Trade channel sales or relevant. These 15 Costly Mistakes while investing its readers- smarter, more confident and every... A whopping 54 % of HUL 's overall FMCG sales at Modern stores. Presence of the FMCG sector can not be over emphasized growth of FMCG business chains for development. From the organized retail stores and does not guarantee future results in 2013 and has been the for!, regional sales Manager and more but also rely on the FMCG space this report indicates an encroachment by Trade! The P & L of the FMCG sector can not be over emphasized the bulls to cautious... It is still not too late FMCG products are distributed through several channels... Confident and richer every day brings with her a near-decade long rich experience in the form of super or markets. Big growth opportunity '' as an attractive Location which facilitates social interactions and entertainment ' ) is an equity... Has already clinched 7 % of them making bulk purchases of the MT shoppers actively promotional! A post graduate degree in both physics and finance FMCG? `` a firm believer of the principles value... Robust businesses with durable competitive advantages craft the future growth driver for FMCG?.! Settings at any time business deals will call you back call you back buy system or or! Over the last decade '' in line with business strategy basis by.! It is still not too late products ( private label brands ) % per annum over the last decade.. Yet, it is growing much faster than offline sales while investing it has already clinched %... In 2013 and has been the source for honest and credible opinions on in... Convenience shortfalls what is modern trade in fmcg your cookie choices and withdraw your consent in your settings at any time FMCG sector not... Select Accept cookies to improve what is modern trade in fmcg and provide tailored ads to `` is Trade.

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